Happy Thursday!

Welcome to Boringmarketing.com, where you'll find "boring" marketing tactics to grow your profits via AI, SEO, and more.

Today is going to be super-interesting!

I am going to talk about some “boring” AI-assisted SEO a.k.a. SEO 2.0 strategies we used to achieve some “not-so boring” results for a SaaS website.

So, grab a coffee, take some notes—’cos this stuff WORKS (no matter which industry you are in).

6 SEO 2.0 strategies that can 6x your organic traffic in 6 months:

We recently took a SaaS website from 8k to 80k organic visitors a month.

We used SEO 2.0 strategies to 6x their non-branded traffic in 6 months.

The focus was on: sustainable, conversion-focused growth.

And…

We are using the same strategies that I am about to reveal, to drive millions of organic visitors to our clients’ websites each month.

Some context on the SaaS business before I share the strategy:

Pain points:

 - driving traffic solely through word-of-mouth

 - limited discoverability 

Goals:

 - drive high-intent traffic through search

 - improving digital authority

 - generate awareness around the SaaS tool

Note: Out of the total traffic (80k), ~40% comes from branded keywords which can be mainly attributed to word-of-mouth referrals.

Our SEO 2.0 strategy included:

1. Audit + revenue projections with timelines

2. Capturing traffic from search + business competitors

3. Creating AI-assisted content at scale

4. Backlinks from high authority sites

5. Programmatic SEO

6. International SEO

Here’s a breakdown of each of these steps:

1. Audit + revenue projections with timelines

We used our proprietary AREP framework to audit their website. 

AREP stands for Audit-Research-Execution-Projections.

This is a proprietary framework developed by us for our 30-day SEO 2.0 sprint & it has helped 60+ clients so far.

↳ Audit - identified any tech SEO issues (& fixed them ASAP)

↳ Research - Identified profitable keyword clusters & prioritized them

↳ Execution - Charted an execution plan with clear timelines

↳ Projections - Calculated the revenue projections that can be expected in the next 6 months - 1 year

2. Capturing traffic from search + business competitors

There are two types of competitors:

i) Search competitors - competing for your target keywords on the Google

ii) Business competitors - product competitors

Instead of just business competitors, 

we focussed on both search and business competitors.

This helped us bring 1000s of unaware & problem-aware visitors into the funnel.

3. Creating AI-assisted content at scale

We don’t advocate for 100% AI-generated content that just pushes out spam.

We used AI-assisted methods that include

 - using AI research agents to create content briefs

 - using LLM automations to generate 1st drafts

 - AI-assisted human editing

+ 20% human touch to add EEAT elements.

This has been a huge win in terms of engagement & branding.

4. Backlinks from high authority sites

We build relevant links from high-DA sites through guest posts.

Plus the SaaS naturally earned links—because they have a really good product!

5. Programmatic SEO

We used programmatic SEO and AI to automate and publish comparison pages.

Helped us tap into traffic from some of the top competitors.

Especially because most of the competitors were not doing comparison pages.

In fact, these comparison pages are now bringing in 35% of the total traffic!

That too in just 3 months!

6. International SEO

3 months in, we noticed traffic from non-English speaking countries.

This led us to create dedicated pages in the local languages of these countries (heavily automated this process using AI)

This led to higher signups & conversions from these countries.

—-

And that’s how we did it!

Within 6 months we 6x’d their traffic from non-branded keywords (using SEO 2.0 for sustainable organic growth)

Have any questions? Hit reply and shoot away, I reply to each one of your emails.

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