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In July 2020, a prospect was introduced to us by one of our clients. The prospect's business was almost destroyed due to Covid-19 (like many other businesses). Legacy customers were pulling back, leaving practically no business to run as the company didn't have any strategies for lead generation or customer acquisition. 

Following an offer from us, the prospect bravely decided to invest in content marketing with Minuttia's help. 

Just over two years in, our client reported that revenue directly attributed to SEO for November accounted for ~80% of the company's total revenue for that month. 2022 has also been a record year in terms of revenue generated from SEO. 

This allows our client to hire people while other companies lay people off, invest in different aspects of their business while other companies cut costs, and, of course, significantly increase their investment in content marketing for 2023 while other companies pull back with their content marketing investments. 

Our client is in this position today because of the decision they made two years ago. As this year comes to an end, make the right decision for your company. Minuttia is here to help you.

Hey folks, 

A new year is on the horizon, which means it's time to fill out editorial calendars. It's time to see what worked (and didn't) in 2022 and come up with new ideas that'll get results. Cue ideation.

Nearly all content teams struggle with ideation, and few have a good process for it. The default ideation methods (read: keyword research) aren't always enough for months worth of content. So we've crowdsourced a few unique methods for drumming up content ideas. Some of our favorites are: 

- Repurposing conversations from podcasts
- Polling your audience on social media
- Combing through niche-specific subreddits & forums

For the full list of ideas, check out the blog post.

P.S. We've reached our goal of 500+ salary survey report submissions! That's $500 donated to 826 National🥳 Submissions will close tomorrow (12/21), so fill out the survey here if you haven't already.

 

 

This week's best threads

• Awesome advice → I’m looking for suggestions on how Content Marketing and Product Marketing can get the most out of working with each other?
• More words of wisdom → Is Substack any good for SEO purposes?
• Interesting debate → I've been applying to jobs and getting asked to complete "test assignments" as part of the interview process. No mention of payment. Has anyone else encountered this?

That's all for today. Have a great week!

✌️ Jimmy

 

Who's hiring?

Here are our current featured roles. Check the job board for more jobs and some freelance gigs. (📺 = video Q&A ⚡= new this week)

• Minuttia is hiring a Content Writer
• Champify is looking for a Marketing Lead (First Marketer)

PS - Wondering how you can support Superpath? Here are a few ways:

• Find great freelance help in our marketplace
• Check out newest course, How to Manage a Content Team
• Post a job on our job board
• Check out our ebook, 10 Advanced Content Marketing Concepts
• Subscribe yourself/your team to Superpath Pro
• Invite your friends to our Slack community

We're on a mission to upgrade the content marketing industry. Your support helps make this a reality.