Hi Jason, Hope you are doing well! You are in the right place 😊 Overall, depending on the audience for your event, a pre-event news story and a calendar listing (https://events.shu.edu/) will give you
Jason Hemann
Jason Hemann
jason.hemann@shu.edu
Hope you are doing well! You are in the right place 😊
Overall, depending on the audience for your event, a pre-event news story and a calendar listing (https://events.shu.edu/) will give you the most ‘bang’ for your buck, so to speak.
News stories, in general, are great because they allow for maximum community impact through already established communications opportunities. For events, you could consider either a ‘pre-event’ story to announce the event, share the details, what people know, etc. A post-event story is a way to capture the excitement of the event after. I’d be happy to share some examples you could model, as well as a News Story 101 Guide that gives you tips/an overview of the process, if of interest.
In addition to being featured across the web, news stories are included/syndicated once in Monday’s Inside the Hall newsletter as well as pulsed out on the main Seton Hall social media channels. The deadline for ITH is always EOD Wednesday prior (e.g., the news story needs to be submitted/in queue for web publication EOD Wednesday). Inside the Hall also includes events on the University Calendar happening that same week.
News stories and calendar event listings can also be submitted for inclusion in other standard community messages – like the Provost’s Weekly, Student Services, Mission & Ministry, etc. The campus partners who managed these newsletters often consult the University Calendar when compiling their messages, but our Communications Schedule more concretely outlines what is needed, the submission process, deadlines, etc. to ensure inclusion:  www.shu.edu/university-relations/communications-schedule.html
So, depending on the timing of your event, you can plan accordingly with the deadlines in mind. Another option is to request standalone organic posts on the main Seton Hall social media channels through the Social Media Planner. These in general are a quick and easy way to get the word out for events quickly.
All of the planners to request these items can be found at www.shu.edu/university-relations/planners.html.
Once you have all the event details ironed out, feel free to share more details and I can best advise how to get the word out (depending on audience, goals, timing, etc.)
Likewise, I’m happy to walk you through the planners, answer any questions, or review/provide feedback to any stories or content – just let me know! I just ask to give me a grace and a few days for the latter, as especially now, things are busy 😊
Please pardon me if this is outside your wheelhouse. I was pondering channels for promoting an event (event not yet in the planning stage, I’m just trying to do my homework) and IIRC you had some clear and specific ideas about doing that for Petersheim---I think maybe you mentioned 3-4 different ‘letters’ that get sent out to the Seton Hall community as well as social media. Could you remind me what your usual channels are?
Again, apologies for the noise if you’re completely the wrong person!
Best,
Jason Hemann
Assistant Professor of Computer Science
Seton Hall University