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Hey folks,

Founders and executives often have big ideas but no time to write about them. Outsourcing your thought leadership content can be a great solution, but it comes with its challenges.

We've asked a few of our Marketplace freelancers to explain their process for ghostwriting thought leadership in our newest post. Freelance thought leadership writers know how to extract ideas from a founder and pull them into a persuasive piece of content—but guidance and input are still needed.

Give it a read to learn how to empower writers to elevate your own voice and ideas.

• Helpful tips → I’m looking for insights on how you handle dealing with old content developed around COVID-19? Keeping it live? Redirecting? Updating for post-COVID framing?
• Great career advice → I recently took over a content operation at a small but promising startup. One of my content managers has been resistant to everything.
• Good suggestions →  Currently trying to carve out thought leadership content that leverages internal team members' experience and expertise to create valuable content.

• Minuttia is hiring a Content Writer⚡
• Champify is looking for a Marketing Lead (First Marketer)
• The Content Studio is looking for Freelance SEO Writers
• CharterUP is hiring a Content Marketing Strategist
• Semrush is hiring a Content Writing Manager (Organic Search Team)
• PlayPlay is hiring a Senior Content Marketing Manager
• Black & White Zebra is hiring a Staff Writer
• Height is hiring a Content Marketer

• Help us collect data for our 5th annual salary report
• Find great freelance help in our marketplace
• Check out newest course, How to Manage a Content Team
• Post a job on our job board
• Check out our ebook, 10 Advanced Content Marketing Concepts
• Subscribe yourself/your team to Superpath Pro
• Invite your friends to our Slack community