HOIST Follow-Up

Dbernstein Daniel Bernstein dbernstein@iseeinnovation.com

Rachel Trotta Rachel Trotta rachel@drinkhoist.com Ben Schmidt Ben Schmidt ben@drinkhoist.com Erica Wuest Erica Wuest ewuest@iseeinnovation.com

Thank you! Looping in Erica who handles all things decals for us.

@Erica, please meet Rachel and Ben. They work with Hoist and are looking to have a decal applied to the BeverageBar. As you can see below, Rachel sent over some info. Can you please let them know what info you would need from them in order to be able to give them a price on 100 decals? If you can give them a price on just the decals as well as a price for the decals+the labor to apply them to the racks prior to shipping that would be great. Thanks so much!

Daniel Bernstein
Senior Sales Representative
314-614-0140
dbernstein@iseeinnovation.com

Show history

Rachel Trotta

Hi Daniel, We typically do decals on our racks - can you send me the pricing please? Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0 Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0 Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0 Price Callout: Price TBD - coming soon Copy Line: IV-Level Hydration Preferred by the U.S. Military Please let me know what other info you need to get working!

Rachel Trotta

Hi Rachel and Ben. See attached for template as well as more info below. This is what we ask if the client plans to send us art files to print. If we print, the artwork is on an 80lb gloss cover stock that can be inserted into the “bridge” part of the unit (circled in red below). If you want more permanent branding, we can do decal stickers or screen print. If interested in either of those options let me know and we can discuss lead times and pricing. Let me know if you have any questions.

Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Rachel Trotta

Daniel - I am looping in Rachel, can you facilitate intro to graphic design contact? We have cast majority of assets, merely a matter of providing with simple instruction on layout. Will the stickers ship applied to the mount? Sent from my iPhone

Rachel Trotta

I will have an answer for you by end of day. My engineering team is just verifying it will work and don’t want to relay any false info to you. Stay tuned.

Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Rachel Trotta

Daniel – let me know if the Beverage Bar option will hold our units , see below as that is the Buyer’s preference.

Rachel Trotta

Let’s go with the Beverage Bar. That fits 6 vs 5 and should fit our cold vault doors Thanks!

Rachel Trotta

That’s fantastic Samantha! We will be ready!! Working on the paperwork as we speak and hope to have back over shortly. On the Suction Mounts, we will likely order from iSee. Of these three options, which is to your liking? We of course will provide the Creative Layout for your approval as well once finished. APEX Vault - iseeinnovation.com/product/apex-cooler-door-rack-display-2/ Beverage Bar - iseeinnovation.com/product/beverage-bar-suction-cup-cooler-display/ PowerBar - iseeinnovation.com/product/powerbar/

Rachel Trotta

Good Morning Ben and Adam, hopefully you both had a great 4th of July! Below is the list of stores where the suction cup is authorized for September and October only. Please fill out a PIF (attached) for the top 2 flavors only. Please also fill out the powerpoint 1 pager we can send to stores. The suction cup will be on the BODYARMOR door, handle height. We will communicate to stores a couple weeks out to give them a heads up. Thank you

Store Number	Address	City	State	Zip	Market	Store Type
0305	3033 8th Avenue	Evans	Colorado	80620	FRONT RANGE COLORADO	Marketplace
0308	7450 Federal Blvd	Westminster	Colorado	80030	DENVER	Marketplace
0313	5480 E. 120th Ave.	Thornton	Colorado	80241	DENVER	5K
0316	2999 Bonanza Dr	Erie	Colorado	80516	DENVER	5K
0319	18465 W. Colfax Avenue	Golden	Colorado	80401	DENVER	Marketplace
0320	250 E 136th Avenue	Thornton	Colorado	80241	DENVER	Marketplace
0321	237 E 120th Ave	Thornton	Colorado	80233	DENVER	Marketplace
0325	11505 W Belleview Avenue	Littleton	Colorado	80127	DENVER	Marketplace
0329	450 S. Santa Fe Drive	Denver	Colorado	80223	DENVER	Marketplace
0332	4720 N. Tower Road	Denver	Colorado	80249	DENVER	Marketplace
0335	16351 Green Valley Ranch Blvd	Denver	Colorado	80239	DENVER	Marketplace
0643	3802 North Nevada Avenue	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0649	1808 Democracy Pt.	Colorado Springs	Colorado	80908	COLORADO SPRINGS	Marketplace
0650	17970 Knoll Wood DR	Monument	Colorado	80132	COLORADO SPRINGS	5K
0657	2190 Vickers Drive	Colorado Springs	Colorado	80918	COLORADO SPRINGS	5K
0658	6125 Barnes Rd	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0659	9665 Prominent Point	Colorado Springs	Colorado	80924	COLORADO SPRINGS	5K
0661	3525 Spectrum Air Way	Colorado Springs	Colorado	80911	COLORADO SPRINGS	Marketplace
0663	5771 N Carefree Cir	Colorado Springs	Colorado	80917	COLORADO SPRINGS	5K
0665	1206 Interquest Pkwy	Colorado Springs	Colorado	80921	COLORADO SPRINGS	5K
0667	7375 Duryea Rd	Colorado Springs	Colorado	80923	COLORADO SPRINGS	5K
0668	3091 N Chestnut ST	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0669	6735 N Carefree Cir	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0670	8050 Fountain Mesa Rd	Fountain	Colorado	80817	COLORADO SPRINGS	5K
0672	3025 Hancock Expy	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0673	620 East Fillmore Street	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0674	1021 S Neveda Ave.	Colorado Springs	Colorado	80903	COLORADO SPRINGS	5K
0676	2588 Airport Road	Colorado Springs	Colorado	80910	COLORADO SPRINGS	5K
0684	2422 Research Parkway	Colorado Springs	Colorado	80920	COLORADO SPRINGS	Marketplace
0685	6615 Dalby Drive	Colorado Springs	Colorado	80923	COLORADO SPRINGS	Marketplace
0686	2410 N Academy Blvd	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0687	525 Wooten Road	Colorado Springs	Colorado	80915	COLORADO SPRINGS	Marketplace
0689	4512 Austin Bluffs Parkway	Colorado Springs	Colorado	80918	COLORADO SPRINGS	Marketplace
0690	1450 Garden of the Gods Rd	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0693	441 Flyway Pt	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0697	361 N Union Blvd	Colorado Springs	Colorado	80909	COLORADO SPRINGS	Marketplace
0922	120 E 26th St	Rifle	Colorado	81650	WESTERN COLORADO	5K
0939	5112 East Bromley Lane	Brighton	Colorado	80603	DENVER	Marketplace
0942	6503 29th Street	Greeley	Colorado	80634	FRONT RANGE COLORADO	5K
0948	55 Lusher Ct	Frisco	Colorado	80443	WESTERN COLORADO	5K
0949	375 E Main Street	Windsor	Colorado	80550	FRONT RANGE COLORADO	Marketplace
0994	4330 Clydesdale Pkwy	Loveland	Colorado	80538	FRONT RANGE COLORADO	Marketplace
0995	1600 E Eisenhower Blvd	Loveland	Colorado	80537	FRONT RANGE COLORADO	5K
1903	700 Victory Way East	Craig	Colorado	81625	WESTERN COLORADO	Marketplace
1904	230 West Jefferson Avenue	Hayden	Colorado	81639	WESTERN COLORADO	Marketplace
2303	3253 S. Parker Road	Denver	Colorado	80014	DENVER	Marketplace
2306	14725 West 84th Place	Arvada	Colorado	80005	DENVER	Marketplace
2310	3432 Clear Creek Drive	Wheat Ridge	Colorado	80401	DENVER	Marketplace
2312	2700 S Havana St	Aurora	Colorado	80014	DENVER	Marketplace
2315	7995 Sheridan Blvd	Arvada	Colorado	80003	DENVER	Marketplace
2319	11901 E. Arapahoe Rd	Centennial	Colorado	80112	DENVER	Marketplace
4923	705 Taughenbaugh Blvd	Rifle	Colorado	81650	WESTERN COLORADO	5K




	Samantha Overmohle Director of Category Management, Beverages 515-457-6015 1459 Grand Ave, Des Moines, Iowa 50309-3005 kumandgo.com
Please consider the environment before printing this email. CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. Please note that while we scan all emails for viruses, we cannot guarantee that any email is virus-free.

Rachel Trotta

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. If you are unsure, please check with IT Security. Samantha – beyond appreciative for you taking the time to connect with Adam & I this morning. Per our conversation, we are thrilled with the prospect of testing within Colorado via DSD (Eagle Rock) come Sept/Oct. While not “high-season” for Isotonic we have great confidence, only ask that velocity metrics be gauged on Fall expectation vs. Summer. Allow me to layout a couple components below- • Delivered Case Cost of $16.85 • 50% margin at SRP of $2.79 • Future 2 for $4.50 Everyday with 40% at $16.30 case cost • HOIST to provide Suction Mounts for all stores within the state • Suggested SKU rank – ideally all 6 setup in system for suction test , enabling us to define ideal set for future POG Blue Raspberry Strawberry Lemonade Peach Mango Watermelon Dragonfruit Orange My sincerest appreciation for the potential opportunity Samantha – please know that we’ll happily tackle Arkansas as well if able (even a stacker option:) Sincerely,

Erica Wuest Erica Wuest ewuest@iseeinnovation.com

Rachel Trotta Rachel Trotta rachel@drinkhoist.com Ben Schmidt Ben Schmidt ben@drinkhoist.com Daniel Bernstein Dbernstein dbernstein@iseeinnovation.com

Good morning! I’m so sorry for the delayed response.

We can absolutely work through some decal artwork ideas for the BeverageBar.

The main details we need will be the size of the decal you’re looking to have made. The bridge of the BevBar can hold a decal up to 1.85” x 15.75”.

If you’re wanting to go as big as possible, I would keep it within an 1/4 inch of the border to accommodate for application. The decal can be really any shape you like, as long as it fits within the 1.85” x 15.75” dimensions.

If you have something that is already designed, a PDF with dimensions would be perfect. If the design has not yet been created, then a ballpark of size is all we’ll need to get a base idea.

We also have an incredibly talented Art Director we can connect you with if you’re in need of some assistance on the designing portion.

Let me know what you think!

Erica Wuest

Operations Specialist

M: 636.675.5208

O: 888.417.2457 x 5626

ewuest@iseeinnovation.com

iseeinnovation.com

Show history

Thank you! Looping in Erica who handles all things decals for us. @Erica, please meet Rachel and Ben. They work with Hoist and are looking to have a decal applied to the BeverageBar. As you can see below, Rachel sent over some info. Can you please let them know what info you would need from them in order to be able to give them a price on 100 decals? If you can give them a price on just the decals as well as a price for the decals+the labor to apply them to the racks prior to shipping that would be great. Thanks so much! Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Hi Daniel, We typically do decals on our racks - can you send me the pricing please? Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0 Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0 Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0 Price Callout: Price TBD - coming soon Copy Line: IV-Level Hydration Preferred by the U.S. Military Please let me know what other info you need to get working!

Hi Rachel and Ben. See attached for template as well as more info below. This is what we ask if the client plans to send us art files to print. If we print, the artwork is on an 80lb gloss cover stock that can be inserted into the “bridge” part of the unit (circled in red below). If you want more permanent branding, we can do decal stickers or screen print. If interested in either of those options let me know and we can discuss lead times and pricing. Let me know if you have any questions. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Daniel - I am looping in Rachel, can you facilitate intro to graphic design contact? We have cast majority of assets, merely a matter of providing with simple instruction on layout. Will the stickers ship applied to the mount? Sent from my iPhone

I will have an answer for you by end of day. My engineering team is just verifying it will work and don’t want to relay any false info to you. Stay tuned. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Daniel – let me know if the Beverage Bar option will hold our units , see below as that is the Buyer’s preference.

Let’s go with the Beverage Bar. That fits 6 vs 5 and should fit our cold vault doors Thanks!

That’s fantastic Samantha! We will be ready!! Working on the paperwork as we speak and hope to have back over shortly. On the Suction Mounts, we will likely order from iSee. Of these three options, which is to your liking? We of course will provide the Creative Layout for your approval as well once finished. APEX Vault - iseeinnovation.com/product/apex-cooler-door-rack-display-2/ Beverage Bar - iseeinnovation.com/product/beverage-bar-suction-cup-cooler-display/ PowerBar - iseeinnovation.com/product/powerbar/

Good Morning Ben and Adam, hopefully you both had a great 4th of July! Below is the list of stores where the suction cup is authorized for September and October only. Please fill out a PIF (attached) for the top 2 flavors only. Please also fill out the powerpoint 1 pager we can send to stores. The suction cup will be on the BODYARMOR door, handle height. We will communicate to stores a couple weeks out to give them a heads up. Thank you

Store Number	Address	City	State	Zip	Market	Store Type
0305	3033 8th Avenue	Evans	Colorado	80620	FRONT RANGE COLORADO	Marketplace
0308	7450 Federal Blvd	Westminster	Colorado	80030	DENVER	Marketplace
0313	5480 E. 120th Ave.	Thornton	Colorado	80241	DENVER	5K
0316	2999 Bonanza Dr	Erie	Colorado	80516	DENVER	5K
0319	18465 W. Colfax Avenue	Golden	Colorado	80401	DENVER	Marketplace
0320	250 E 136th Avenue	Thornton	Colorado	80241	DENVER	Marketplace
0321	237 E 120th Ave	Thornton	Colorado	80233	DENVER	Marketplace
0325	11505 W Belleview Avenue	Littleton	Colorado	80127	DENVER	Marketplace
0329	450 S. Santa Fe Drive	Denver	Colorado	80223	DENVER	Marketplace
0332	4720 N. Tower Road	Denver	Colorado	80249	DENVER	Marketplace
0335	16351 Green Valley Ranch Blvd	Denver	Colorado	80239	DENVER	Marketplace
0643	3802 North Nevada Avenue	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0649	1808 Democracy Pt.	Colorado Springs	Colorado	80908	COLORADO SPRINGS	Marketplace
0650	17970 Knoll Wood DR	Monument	Colorado	80132	COLORADO SPRINGS	5K
0657	2190 Vickers Drive	Colorado Springs	Colorado	80918	COLORADO SPRINGS	5K
0658	6125 Barnes Rd	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0659	9665 Prominent Point	Colorado Springs	Colorado	80924	COLORADO SPRINGS	5K
0661	3525 Spectrum Air Way	Colorado Springs	Colorado	80911	COLORADO SPRINGS	Marketplace
0663	5771 N Carefree Cir	Colorado Springs	Colorado	80917	COLORADO SPRINGS	5K
0665	1206 Interquest Pkwy	Colorado Springs	Colorado	80921	COLORADO SPRINGS	5K
0667	7375 Duryea Rd	Colorado Springs	Colorado	80923	COLORADO SPRINGS	5K
0668	3091 N Chestnut ST	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0669	6735 N Carefree Cir	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0670	8050 Fountain Mesa Rd	Fountain	Colorado	80817	COLORADO SPRINGS	5K
0672	3025 Hancock Expy	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0673	620 East Fillmore Street	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0674	1021 S Neveda Ave.	Colorado Springs	Colorado	80903	COLORADO SPRINGS	5K
0676	2588 Airport Road	Colorado Springs	Colorado	80910	COLORADO SPRINGS	5K
0684	2422 Research Parkway	Colorado Springs	Colorado	80920	COLORADO SPRINGS	Marketplace
0685	6615 Dalby Drive	Colorado Springs	Colorado	80923	COLORADO SPRINGS	Marketplace
0686	2410 N Academy Blvd	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0687	525 Wooten Road	Colorado Springs	Colorado	80915	COLORADO SPRINGS	Marketplace
0689	4512 Austin Bluffs Parkway	Colorado Springs	Colorado	80918	COLORADO SPRINGS	Marketplace
0690	1450 Garden of the Gods Rd	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0693	441 Flyway Pt	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0697	361 N Union Blvd	Colorado Springs	Colorado	80909	COLORADO SPRINGS	Marketplace
0922	120 E 26th St	Rifle	Colorado	81650	WESTERN COLORADO	5K
0939	5112 East Bromley Lane	Brighton	Colorado	80603	DENVER	Marketplace
0942	6503 29th Street	Greeley	Colorado	80634	FRONT RANGE COLORADO	5K
0948	55 Lusher Ct	Frisco	Colorado	80443	WESTERN COLORADO	5K
0949	375 E Main Street	Windsor	Colorado	80550	FRONT RANGE COLORADO	Marketplace
0994	4330 Clydesdale Pkwy	Loveland	Colorado	80538	FRONT RANGE COLORADO	Marketplace
0995	1600 E Eisenhower Blvd	Loveland	Colorado	80537	FRONT RANGE COLORADO	5K
1903	700 Victory Way East	Craig	Colorado	81625	WESTERN COLORADO	Marketplace
1904	230 West Jefferson Avenue	Hayden	Colorado	81639	WESTERN COLORADO	Marketplace
2303	3253 S. Parker Road	Denver	Colorado	80014	DENVER	Marketplace
2306	14725 West 84th Place	Arvada	Colorado	80005	DENVER	Marketplace
2310	3432 Clear Creek Drive	Wheat Ridge	Colorado	80401	DENVER	Marketplace
2312	2700 S Havana St	Aurora	Colorado	80014	DENVER	Marketplace
2315	7995 Sheridan Blvd	Arvada	Colorado	80003	DENVER	Marketplace
2319	11901 E. Arapahoe Rd	Centennial	Colorado	80112	DENVER	Marketplace
4923	705 Taughenbaugh Blvd	Rifle	Colorado	81650	WESTERN COLORADO	5K




<image011.png>	Samantha Overmohle Director of Category Management, Beverages 515-457-6015 1459 Grand Ave, Des Moines, Iowa 50309-3005 kumandgo.com
Please consider the environment before printing this email. CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. Please note that while we scan all emails for viruses, we cannot guarantee that any email is virus-free.

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. If you are unsure, please check with IT Security. Samantha – beyond appreciative for you taking the time to connect with Adam & I this morning. Per our conversation, we are thrilled with the prospect of testing within Colorado via DSD (Eagle Rock) come Sept/Oct. While not “high-season” for Isotonic we have great confidence, only ask that velocity metrics be gauged on Fall expectation vs. Summer. Allow me to layout a couple components below- • Delivered Case Cost of $16.85 • 50% margin at SRP of $2.79 • Future 2 for $4.50 Everyday with 40% at $16.30 case cost • HOIST to provide Suction Mounts for all stores within the state • Suggested SKU rank – ideally all 6 setup in system for suction test , enabling us to define ideal set for future POG Blue Raspberry Strawberry Lemonade Peach Mango Watermelon Dragonfruit Orange My sincerest appreciation for the potential opportunity Samantha – please know that we’ll happily tackle Arkansas as well if able (even a stacker option:) Sincerely,

Dbernstein Daniel Bernstein dbernstein@iseeinnovation.com

Erica Wuest Erica Wuest ewuest@iseeinnovation.com

Thank you!

Daniel Bernstein
Senior Sales Representative
314-614-0140
dbernstein@iseeinnovation.com

Show history

Erica Wuest

Good morning! I’m so sorry for the delayed response. We can absolutely work through some decal artwork ideas for the BeverageBar. The main details we need will be the size of the decal you’re looking to have made. The bridge of the BevBar can hold a decal up to 1.85” x 15.75”. If you’re wanting to go as big as possible, I would keep it within an 1/4 inch of the border to accommodate for application. The decal can be really any shape you like, as long as it fits within the 1.85” x 15.75” dimensions. If you have something that is already designed, a PDF with dimensions would be perfect. If the design has not yet been created, then a ballpark of size is all we’ll need to get a base idea. We also have an incredibly talented Art Director we can connect you with if you’re in need of some assistance on the designing portion. Let me know what you think!

Erica Wuest Operations Specialist M: 636.675.5208 O: 888.417.2457 x 5626 ewuest@iseeinnovation.com iseeinnovation.com

Erica Wuest

Thank you! Looping in Erica who handles all things decals for us. @Erica, please meet Rachel and Ben. They work with Hoist and are looking to have a decal applied to the BeverageBar. As you can see below, Rachel sent over some info. Can you please let them know what info you would need from them in order to be able to give them a price on 100 decals? If you can give them a price on just the decals as well as a price for the decals+the labor to apply them to the racks prior to shipping that would be great. Thanks so much! Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Hi Daniel, We typically do decals on our racks - can you send me the pricing please? Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0 Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0 Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0 Price Callout: Price TBD - coming soon Copy Line: IV-Level Hydration Preferred by the U.S. Military Please let me know what other info you need to get working!

Erica Wuest

Hi Rachel and Ben. See attached for template as well as more info below. This is what we ask if the client plans to send us art files to print. If we print, the artwork is on an 80lb gloss cover stock that can be inserted into the “bridge” part of the unit (circled in red below). If you want more permanent branding, we can do decal stickers or screen print. If interested in either of those options let me know and we can discuss lead times and pricing. Let me know if you have any questions. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel - I am looping in Rachel, can you facilitate intro to graphic design contact? We have cast majority of assets, merely a matter of providing with simple instruction on layout. Will the stickers ship applied to the mount? Sent from my iPhone

Erica Wuest

I will have an answer for you by end of day. My engineering team is just verifying it will work and don’t want to relay any false info to you. Stay tuned. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel – let me know if the Beverage Bar option will hold our units , see below as that is the Buyer’s preference.

Erica Wuest

Let’s go with the Beverage Bar. That fits 6 vs 5 and should fit our cold vault doors Thanks!

Erica Wuest

That’s fantastic Samantha! We will be ready!! Working on the paperwork as we speak and hope to have back over shortly. On the Suction Mounts, we will likely order from iSee. Of these three options, which is to your liking? We of course will provide the Creative Layout for your approval as well once finished. APEX Vault - iseeinnovation.com/product/apex-cooler-door-rack-display-2/ Beverage Bar - iseeinnovation.com/product/beverage-bar-suction-cup-cooler-display/ PowerBar - iseeinnovation.com/product/powerbar/

Erica Wuest

Good Morning Ben and Adam, hopefully you both had a great 4th of July! Below is the list of stores where the suction cup is authorized for September and October only. Please fill out a PIF (attached) for the top 2 flavors only. Please also fill out the powerpoint 1 pager we can send to stores. The suction cup will be on the BODYARMOR door, handle height. We will communicate to stores a couple weeks out to give them a heads up. Thank you

Store Number	Address	City	State	Zip	Market	Store Type
0305	3033 8th Avenue	Evans	Colorado	80620	FRONT RANGE COLORADO	Marketplace
0308	7450 Federal Blvd	Westminster	Colorado	80030	DENVER	Marketplace
0313	5480 E. 120th Ave.	Thornton	Colorado	80241	DENVER	5K
0316	2999 Bonanza Dr	Erie	Colorado	80516	DENVER	5K
0319	18465 W. Colfax Avenue	Golden	Colorado	80401	DENVER	Marketplace
0320	250 E 136th Avenue	Thornton	Colorado	80241	DENVER	Marketplace
0321	237 E 120th Ave	Thornton	Colorado	80233	DENVER	Marketplace
0325	11505 W Belleview Avenue	Littleton	Colorado	80127	DENVER	Marketplace
0329	450 S. Santa Fe Drive	Denver	Colorado	80223	DENVER	Marketplace
0332	4720 N. Tower Road	Denver	Colorado	80249	DENVER	Marketplace
0335	16351 Green Valley Ranch Blvd	Denver	Colorado	80239	DENVER	Marketplace
0643	3802 North Nevada Avenue	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0649	1808 Democracy Pt.	Colorado Springs	Colorado	80908	COLORADO SPRINGS	Marketplace
0650	17970 Knoll Wood DR	Monument	Colorado	80132	COLORADO SPRINGS	5K
0657	2190 Vickers Drive	Colorado Springs	Colorado	80918	COLORADO SPRINGS	5K
0658	6125 Barnes Rd	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0659	9665 Prominent Point	Colorado Springs	Colorado	80924	COLORADO SPRINGS	5K
0661	3525 Spectrum Air Way	Colorado Springs	Colorado	80911	COLORADO SPRINGS	Marketplace
0663	5771 N Carefree Cir	Colorado Springs	Colorado	80917	COLORADO SPRINGS	5K
0665	1206 Interquest Pkwy	Colorado Springs	Colorado	80921	COLORADO SPRINGS	5K
0667	7375 Duryea Rd	Colorado Springs	Colorado	80923	COLORADO SPRINGS	5K
0668	3091 N Chestnut ST	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0669	6735 N Carefree Cir	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0670	8050 Fountain Mesa Rd	Fountain	Colorado	80817	COLORADO SPRINGS	5K
0672	3025 Hancock Expy	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0673	620 East Fillmore Street	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0674	1021 S Neveda Ave.	Colorado Springs	Colorado	80903	COLORADO SPRINGS	5K
0676	2588 Airport Road	Colorado Springs	Colorado	80910	COLORADO SPRINGS	5K
0684	2422 Research Parkway	Colorado Springs	Colorado	80920	COLORADO SPRINGS	Marketplace
0685	6615 Dalby Drive	Colorado Springs	Colorado	80923	COLORADO SPRINGS	Marketplace
0686	2410 N Academy Blvd	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0687	525 Wooten Road	Colorado Springs	Colorado	80915	COLORADO SPRINGS	Marketplace
0689	4512 Austin Bluffs Parkway	Colorado Springs	Colorado	80918	COLORADO SPRINGS	Marketplace
0690	1450 Garden of the Gods Rd	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0693	441 Flyway Pt	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0697	361 N Union Blvd	Colorado Springs	Colorado	80909	COLORADO SPRINGS	Marketplace
0922	120 E 26th St	Rifle	Colorado	81650	WESTERN COLORADO	5K
0939	5112 East Bromley Lane	Brighton	Colorado	80603	DENVER	Marketplace
0942	6503 29th Street	Greeley	Colorado	80634	FRONT RANGE COLORADO	5K
0948	55 Lusher Ct	Frisco	Colorado	80443	WESTERN COLORADO	5K
0949	375 E Main Street	Windsor	Colorado	80550	FRONT RANGE COLORADO	Marketplace
0994	4330 Clydesdale Pkwy	Loveland	Colorado	80538	FRONT RANGE COLORADO	Marketplace
0995	1600 E Eisenhower Blvd	Loveland	Colorado	80537	FRONT RANGE COLORADO	5K
1903	700 Victory Way East	Craig	Colorado	81625	WESTERN COLORADO	Marketplace
1904	230 West Jefferson Avenue	Hayden	Colorado	81639	WESTERN COLORADO	Marketplace
2303	3253 S. Parker Road	Denver	Colorado	80014	DENVER	Marketplace
2306	14725 West 84th Place	Arvada	Colorado	80005	DENVER	Marketplace
2310	3432 Clear Creek Drive	Wheat Ridge	Colorado	80401	DENVER	Marketplace
2312	2700 S Havana St	Aurora	Colorado	80014	DENVER	Marketplace
2315	7995 Sheridan Blvd	Arvada	Colorado	80003	DENVER	Marketplace
2319	11901 E. Arapahoe Rd	Centennial	Colorado	80112	DENVER	Marketplace
4923	705 Taughenbaugh Blvd	Rifle	Colorado	81650	WESTERN COLORADO	5K




<image011.png>	Samantha Overmohle Director of Category Management, Beverages 515-457-6015 1459 Grand Ave, Des Moines, Iowa 50309-3005 kumandgo.com
Please consider the environment before printing this email. CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. Please note that while we scan all emails for viruses, we cannot guarantee that any email is virus-free.

Erica Wuest

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. If you are unsure, please check with IT Security. Samantha – beyond appreciative for you taking the time to connect with Adam & I this morning. Per our conversation, we are thrilled with the prospect of testing within Colorado via DSD (Eagle Rock) come Sept/Oct. While not “high-season” for Isotonic we have great confidence, only ask that velocity metrics be gauged on Fall expectation vs. Summer. Allow me to layout a couple components below- • Delivered Case Cost of $16.85 • 50% margin at SRP of $2.79 • Future 2 for $4.50 Everyday with 40% at $16.30 case cost • HOIST to provide Suction Mounts for all stores within the state • Suggested SKU rank – ideally all 6 setup in system for suction test , enabling us to define ideal set for future POG Blue Raspberry Strawberry Lemonade Peach Mango Watermelon Dragonfruit Orange My sincerest appreciation for the potential opportunity Samantha – please know that we’ll happily tackle Arkansas as well if able (even a stacker option:) Sincerely,

Rachel Trotta Rachel Trotta rachel@drinkhoist.com

Erica Wuest Erica Wuest ewuest@iseeinnovation.com

Hi Erica,

Nice to meet you. I don't have a designer, so would love to utilize your art department. I would like the decal to be as large as possible to cover the space.

This is the current one we use but would like it to be updated: www.dropbox.com/s/ywvwc02vy46dsfv/Suction Cup Sticker.png?dl=0

Thanks so much!

Show history

Erica Wuest

Good morning! I’m so sorry for the delayed response.

We can absolutely work through some decal artwork ideas for the BeverageBar.

The main details we need will be the size of the decal you’re looking to have made. The bridge of the BevBar can hold a decal up to 1.85” x 15.75”.

If you’re wanting to go as big as possible, I would keep it within an 1/4 inch of the border to accommodate for application. The decal can be really any shape you like, as long as it fits within the 1.85” x 15.75” dimensions.

If you have something that is already designed, a PDF with dimensions would be perfect. If the design has not yet been created, then a ballpark of size is all we’ll need to get a base idea.

We also have an incredibly talented Art Director we can connect you with if you’re in need of some assistance on the designing portion.

Let me know what you think!

Erica Wuest

Operations Specialist

M: 636.675.5208

O: 888.417.2457 x 5626

ewuest@iseeinnovation.com

iseeinnovation.com

Erica Wuest

Thank you! Looping in Erica who handles all things decals for us. @Erica, please meet Rachel and Ben. They work with Hoist and are looking to have a decal applied to the BeverageBar. As you can see below, Rachel sent over some info. Can you please let them know what info you would need from them in order to be able to give them a price on 100 decals? If you can give them a price on just the decals as well as a price for the decals+the labor to apply them to the racks prior to shipping that would be great. Thanks so much! Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Hi Daniel, We typically do decals on our racks - can you send me the pricing please? Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0 Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0 Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0 Price Callout: Price TBD - coming soon Copy Line: IV-Level Hydration Preferred by the U.S. Military Please let me know what other info you need to get working!

Erica Wuest

Hi Rachel and Ben. See attached for template as well as more info below. This is what we ask if the client plans to send us art files to print. If we print, the artwork is on an 80lb gloss cover stock that can be inserted into the “bridge” part of the unit (circled in red below). If you want more permanent branding, we can do decal stickers or screen print. If interested in either of those options let me know and we can discuss lead times and pricing. Let me know if you have any questions. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel - I am looping in Rachel, can you facilitate intro to graphic design contact? We have cast majority of assets, merely a matter of providing with simple instruction on layout. Will the stickers ship applied to the mount? Sent from my iPhone

Erica Wuest

I will have an answer for you by end of day. My engineering team is just verifying it will work and don’t want to relay any false info to you. Stay tuned. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel – let me know if the Beverage Bar option will hold our units , see below as that is the Buyer’s preference.

Erica Wuest

Let’s go with the Beverage Bar. That fits 6 vs 5 and should fit our cold vault doors Thanks!

Erica Wuest

That’s fantastic Samantha! We will be ready!! Working on the paperwork as we speak and hope to have back over shortly. On the Suction Mounts, we will likely order from iSee. Of these three options, which is to your liking? We of course will provide the Creative Layout for your approval as well once finished. APEX Vault - iseeinnovation.com/product/apex-cooler-door-rack-display-2/ Beverage Bar - iseeinnovation.com/product/beverage-bar-suction-cup-cooler-display/ PowerBar - iseeinnovation.com/product/powerbar/

Erica Wuest

Good Morning Ben and Adam, hopefully you both had a great 4th of July! Below is the list of stores where the suction cup is authorized for September and October only. Please fill out a PIF (attached) for the top 2 flavors only. Please also fill out the powerpoint 1 pager we can send to stores. The suction cup will be on the BODYARMOR door, handle height. We will communicate to stores a couple weeks out to give them a heads up. Thank you

Store Number	Address	City	State	Zip	Market	Store Type
0305	3033 8th Avenue	Evans	Colorado	80620	FRONT RANGE COLORADO	Marketplace
0308	7450 Federal Blvd	Westminster	Colorado	80030	DENVER	Marketplace
0313	5480 E. 120th Ave.	Thornton	Colorado	80241	DENVER	5K
0316	2999 Bonanza Dr	Erie	Colorado	80516	DENVER	5K
0319	18465 W. Colfax Avenue	Golden	Colorado	80401	DENVER	Marketplace
0320	250 E 136th Avenue	Thornton	Colorado	80241	DENVER	Marketplace
0321	237 E 120th Ave	Thornton	Colorado	80233	DENVER	Marketplace
0325	11505 W Belleview Avenue	Littleton	Colorado	80127	DENVER	Marketplace
0329	450 S. Santa Fe Drive	Denver	Colorado	80223	DENVER	Marketplace
0332	4720 N. Tower Road	Denver	Colorado	80249	DENVER	Marketplace
0335	16351 Green Valley Ranch Blvd	Denver	Colorado	80239	DENVER	Marketplace
0643	3802 North Nevada Avenue	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0649	1808 Democracy Pt.	Colorado Springs	Colorado	80908	COLORADO SPRINGS	Marketplace
0650	17970 Knoll Wood DR	Monument	Colorado	80132	COLORADO SPRINGS	5K
0657	2190 Vickers Drive	Colorado Springs	Colorado	80918	COLORADO SPRINGS	5K
0658	6125 Barnes Rd	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0659	9665 Prominent Point	Colorado Springs	Colorado	80924	COLORADO SPRINGS	5K
0661	3525 Spectrum Air Way	Colorado Springs	Colorado	80911	COLORADO SPRINGS	Marketplace
0663	5771 N Carefree Cir	Colorado Springs	Colorado	80917	COLORADO SPRINGS	5K
0665	1206 Interquest Pkwy	Colorado Springs	Colorado	80921	COLORADO SPRINGS	5K
0667	7375 Duryea Rd	Colorado Springs	Colorado	80923	COLORADO SPRINGS	5K
0668	3091 N Chestnut ST	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0669	6735 N Carefree Cir	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0670	8050 Fountain Mesa Rd	Fountain	Colorado	80817	COLORADO SPRINGS	5K
0672	3025 Hancock Expy	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0673	620 East Fillmore Street	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0674	1021 S Neveda Ave.	Colorado Springs	Colorado	80903	COLORADO SPRINGS	5K
0676	2588 Airport Road	Colorado Springs	Colorado	80910	COLORADO SPRINGS	5K
0684	2422 Research Parkway	Colorado Springs	Colorado	80920	COLORADO SPRINGS	Marketplace
0685	6615 Dalby Drive	Colorado Springs	Colorado	80923	COLORADO SPRINGS	Marketplace
0686	2410 N Academy Blvd	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0687	525 Wooten Road	Colorado Springs	Colorado	80915	COLORADO SPRINGS	Marketplace
0689	4512 Austin Bluffs Parkway	Colorado Springs	Colorado	80918	COLORADO SPRINGS	Marketplace
0690	1450 Garden of the Gods Rd	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0693	441 Flyway Pt	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0697	361 N Union Blvd	Colorado Springs	Colorado	80909	COLORADO SPRINGS	Marketplace
0922	120 E 26th St	Rifle	Colorado	81650	WESTERN COLORADO	5K
0939	5112 East Bromley Lane	Brighton	Colorado	80603	DENVER	Marketplace
0942	6503 29th Street	Greeley	Colorado	80634	FRONT RANGE COLORADO	5K
0948	55 Lusher Ct	Frisco	Colorado	80443	WESTERN COLORADO	5K
0949	375 E Main Street	Windsor	Colorado	80550	FRONT RANGE COLORADO	Marketplace
0994	4330 Clydesdale Pkwy	Loveland	Colorado	80538	FRONT RANGE COLORADO	Marketplace
0995	1600 E Eisenhower Blvd	Loveland	Colorado	80537	FRONT RANGE COLORADO	5K
1903	700 Victory Way East	Craig	Colorado	81625	WESTERN COLORADO	Marketplace
1904	230 West Jefferson Avenue	Hayden	Colorado	81639	WESTERN COLORADO	Marketplace
2303	3253 S. Parker Road	Denver	Colorado	80014	DENVER	Marketplace
2306	14725 West 84th Place	Arvada	Colorado	80005	DENVER	Marketplace
2310	3432 Clear Creek Drive	Wheat Ridge	Colorado	80401	DENVER	Marketplace
2312	2700 S Havana St	Aurora	Colorado	80014	DENVER	Marketplace
2315	7995 Sheridan Blvd	Arvada	Colorado	80003	DENVER	Marketplace
2319	11901 E. Arapahoe Rd	Centennial	Colorado	80112	DENVER	Marketplace
4923	705 Taughenbaugh Blvd	Rifle	Colorado	81650	WESTERN COLORADO	5K




<image011.png>	Samantha Overmohle Director of Category Management, Beverages 515-457-6015 1459 Grand Ave, Des Moines, Iowa 50309-3005 kumandgo.com
Please consider the environment before printing this email. CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. Please note that while we scan all emails for viruses, we cannot guarantee that any email is virus-free.

Erica Wuest

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. If you are unsure, please check with IT Security. Samantha – beyond appreciative for you taking the time to connect with Adam & I this morning. Per our conversation, we are thrilled with the prospect of testing within Colorado via DSD (Eagle Rock) come Sept/Oct. While not “high-season” for Isotonic we have great confidence, only ask that velocity metrics be gauged on Fall expectation vs. Summer. Allow me to layout a couple components below- • Delivered Case Cost of $16.85 • 50% margin at SRP of $2.79 • Future 2 for $4.50 Everyday with 40% at $16.30 case cost • HOIST to provide Suction Mounts for all stores within the state • Suggested SKU rank – ideally all 6 setup in system for suction test , enabling us to define ideal set for future POG Blue Raspberry Strawberry Lemonade Peach Mango Watermelon Dragonfruit Orange My sincerest appreciation for the potential opportunity Samantha – please know that we’ll happily tackle Arkansas as well if able (even a stacker option:) Sincerely,

Erica Wuest Erica Wuest ewuest@iseeinnovation.com

Rachel Trotta Rachel Trotta rachel@drinkhoist.com

Ben Schmidt Ben Schmidt ben@drinkhoist.com Daniel Bernstein Daniel Bernstein dbernstein@iseeinnovation.com

Hi Rachel, nice to meet you as well!

I’ve got a couple of general questions for you.

Daniel mentioned that you were looking for 100 units of BevBar. What’s the timeframe you’re looking to have these delivered by?

When it comes to the updated artwork, can you provide some specifics on what you’d like to see changed?

Design work does have an additional $300 flat fee that would be added onto your final invoice.

Thanks so much,

Erica Wuest

Operations Specialist

M: 636.675.5208

O: 888.417.2457 x 5626

ewuest@iseeinnovation.com

iseeinnovation.com

Show history

Rachel Trotta

Hi Erica, Nice to meet you. I don't have a designer, so would love to utilize your art department. I would like the decal to be as large as possible to cover the space. This is the current one we use but would like it to be updated: www.dropbox.com/s/ywvwc02vy46dsfv/Suction Cup Sticker.png?dl=0 Thanks so much!

Rachel Trotta

Good morning! I’m so sorry for the delayed response.

We can absolutely work through some decal artwork ideas for the BeverageBar.

The main details we need will be the size of the decal you’re looking to have made. The bridge of the BevBar can hold a decal up to 1.85” x 15.75”.

If you’re wanting to go as big as possible, I would keep it within an 1/4 inch of the border to accommodate for application. The decal can be really any shape you like, as long as it fits within the 1.85” x 15.75” dimensions.

If you have something that is already designed, a PDF with dimensions would be perfect. If the design has not yet been created, then a ballpark of size is all we’ll need to get a base idea.

We also have an incredibly talented Art Director we can connect you with if you’re in need of some assistance on the designing portion.

Let me know what you think!

Erica Wuest

Operations Specialist

M: 636.675.5208

O: 888.417.2457 x 5626

ewuest@iseeinnovation.com

iseeinnovation.com

Rachel Trotta

Thank you! Looping in Erica who handles all things decals for us. @Erica, please meet Rachel and Ben. They work with Hoist and are looking to have a decal applied to the BeverageBar. As you can see below, Rachel sent over some info. Can you please let them know what info you would need from them in order to be able to give them a price on 100 decals? If you can give them a price on just the decals as well as a price for the decals+the labor to apply them to the racks prior to shipping that would be great. Thanks so much! Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Rachel Trotta

Hi Daniel, We typically do decals on our racks - can you send me the pricing please? Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0 Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0 Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0 Price Callout: Price TBD - coming soon Copy Line: IV-Level Hydration Preferred by the U.S. Military Please let me know what other info you need to get working!

Rachel Trotta

Hi Rachel and Ben. See attached for template as well as more info below. This is what we ask if the client plans to send us art files to print. If we print, the artwork is on an 80lb gloss cover stock that can be inserted into the “bridge” part of the unit (circled in red below). If you want more permanent branding, we can do decal stickers or screen print. If interested in either of those options let me know and we can discuss lead times and pricing. Let me know if you have any questions. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Rachel Trotta

Daniel - I am looping in Rachel, can you facilitate intro to graphic design contact? We have cast majority of assets, merely a matter of providing with simple instruction on layout. Will the stickers ship applied to the mount? Sent from my iPhone

Rachel Trotta

I will have an answer for you by end of day. My engineering team is just verifying it will work and don’t want to relay any false info to you. Stay tuned. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Rachel Trotta

Daniel – let me know if the Beverage Bar option will hold our units , see below as that is the Buyer’s preference.

Rachel Trotta

Let’s go with the Beverage Bar. That fits 6 vs 5 and should fit our cold vault doors Thanks!

Rachel Trotta

That’s fantastic Samantha! We will be ready!! Working on the paperwork as we speak and hope to have back over shortly. On the Suction Mounts, we will likely order from iSee. Of these three options, which is to your liking? We of course will provide the Creative Layout for your approval as well once finished. APEX Vault - iseeinnovation.com/product/apex-cooler-door-rack-display-2/ Beverage Bar - iseeinnovation.com/product/beverage-bar-suction-cup-cooler-display/ PowerBar - iseeinnovation.com/product/powerbar/

Rachel Trotta

Good Morning Ben and Adam, hopefully you both had a great 4th of July! Below is the list of stores where the suction cup is authorized for September and October only. Please fill out a PIF (attached) for the top 2 flavors only. Please also fill out the powerpoint 1 pager we can send to stores. The suction cup will be on the BODYARMOR door, handle height. We will communicate to stores a couple weeks out to give them a heads up. Thank you

Store Number	Address	City	State	Zip	Market	Store Type
0305	3033 8th Avenue	Evans	Colorado	80620	FRONT RANGE COLORADO	Marketplace
0308	7450 Federal Blvd	Westminster	Colorado	80030	DENVER	Marketplace
0313	5480 E. 120th Ave.	Thornton	Colorado	80241	DENVER	5K
0316	2999 Bonanza Dr	Erie	Colorado	80516	DENVER	5K
0319	18465 W. Colfax Avenue	Golden	Colorado	80401	DENVER	Marketplace
0320	250 E 136th Avenue	Thornton	Colorado	80241	DENVER	Marketplace
0321	237 E 120th Ave	Thornton	Colorado	80233	DENVER	Marketplace
0325	11505 W Belleview Avenue	Littleton	Colorado	80127	DENVER	Marketplace
0329	450 S. Santa Fe Drive	Denver	Colorado	80223	DENVER	Marketplace
0332	4720 N. Tower Road	Denver	Colorado	80249	DENVER	Marketplace
0335	16351 Green Valley Ranch Blvd	Denver	Colorado	80239	DENVER	Marketplace
0643	3802 North Nevada Avenue	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0649	1808 Democracy Pt.	Colorado Springs	Colorado	80908	COLORADO SPRINGS	Marketplace
0650	17970 Knoll Wood DR	Monument	Colorado	80132	COLORADO SPRINGS	5K
0657	2190 Vickers Drive	Colorado Springs	Colorado	80918	COLORADO SPRINGS	5K
0658	6125 Barnes Rd	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0659	9665 Prominent Point	Colorado Springs	Colorado	80924	COLORADO SPRINGS	5K
0661	3525 Spectrum Air Way	Colorado Springs	Colorado	80911	COLORADO SPRINGS	Marketplace
0663	5771 N Carefree Cir	Colorado Springs	Colorado	80917	COLORADO SPRINGS	5K
0665	1206 Interquest Pkwy	Colorado Springs	Colorado	80921	COLORADO SPRINGS	5K
0667	7375 Duryea Rd	Colorado Springs	Colorado	80923	COLORADO SPRINGS	5K
0668	3091 N Chestnut ST	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0669	6735 N Carefree Cir	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0670	8050 Fountain Mesa Rd	Fountain	Colorado	80817	COLORADO SPRINGS	5K
0672	3025 Hancock Expy	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0673	620 East Fillmore Street	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0674	1021 S Neveda Ave.	Colorado Springs	Colorado	80903	COLORADO SPRINGS	5K
0676	2588 Airport Road	Colorado Springs	Colorado	80910	COLORADO SPRINGS	5K
0684	2422 Research Parkway	Colorado Springs	Colorado	80920	COLORADO SPRINGS	Marketplace
0685	6615 Dalby Drive	Colorado Springs	Colorado	80923	COLORADO SPRINGS	Marketplace
0686	2410 N Academy Blvd	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0687	525 Wooten Road	Colorado Springs	Colorado	80915	COLORADO SPRINGS	Marketplace
0689	4512 Austin Bluffs Parkway	Colorado Springs	Colorado	80918	COLORADO SPRINGS	Marketplace
0690	1450 Garden of the Gods Rd	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0693	441 Flyway Pt	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0697	361 N Union Blvd	Colorado Springs	Colorado	80909	COLORADO SPRINGS	Marketplace
0922	120 E 26th St	Rifle	Colorado	81650	WESTERN COLORADO	5K
0939	5112 East Bromley Lane	Brighton	Colorado	80603	DENVER	Marketplace
0942	6503 29th Street	Greeley	Colorado	80634	FRONT RANGE COLORADO	5K
0948	55 Lusher Ct	Frisco	Colorado	80443	WESTERN COLORADO	5K
0949	375 E Main Street	Windsor	Colorado	80550	FRONT RANGE COLORADO	Marketplace
0994	4330 Clydesdale Pkwy	Loveland	Colorado	80538	FRONT RANGE COLORADO	Marketplace
0995	1600 E Eisenhower Blvd	Loveland	Colorado	80537	FRONT RANGE COLORADO	5K
1903	700 Victory Way East	Craig	Colorado	81625	WESTERN COLORADO	Marketplace
1904	230 West Jefferson Avenue	Hayden	Colorado	81639	WESTERN COLORADO	Marketplace
2303	3253 S. Parker Road	Denver	Colorado	80014	DENVER	Marketplace
2306	14725 West 84th Place	Arvada	Colorado	80005	DENVER	Marketplace
2310	3432 Clear Creek Drive	Wheat Ridge	Colorado	80401	DENVER	Marketplace
2312	2700 S Havana St	Aurora	Colorado	80014	DENVER	Marketplace
2315	7995 Sheridan Blvd	Arvada	Colorado	80003	DENVER	Marketplace
2319	11901 E. Arapahoe Rd	Centennial	Colorado	80112	DENVER	Marketplace
4923	705 Taughenbaugh Blvd	Rifle	Colorado	81650	WESTERN COLORADO	5K




<image011.png>	Samantha Overmohle Director of Category Management, Beverages 515-457-6015 1459 Grand Ave, Des Moines, Iowa 50309-3005 kumandgo.com
Please consider the environment before printing this email. CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. Please note that while we scan all emails for viruses, we cannot guarantee that any email is virus-free.

Rachel Trotta

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. If you are unsure, please check with IT Security. Samantha – beyond appreciative for you taking the time to connect with Adam & I this morning. Per our conversation, we are thrilled with the prospect of testing within Colorado via DSD (Eagle Rock) come Sept/Oct. While not “high-season” for Isotonic we have great confidence, only ask that velocity metrics be gauged on Fall expectation vs. Summer. Allow me to layout a couple components below- • Delivered Case Cost of $16.85 • 50% margin at SRP of $2.79 • Future 2 for $4.50 Everyday with 40% at $16.30 case cost • HOIST to provide Suction Mounts for all stores within the state • Suggested SKU rank – ideally all 6 setup in system for suction test , enabling us to define ideal set for future POG Blue Raspberry Strawberry Lemonade Peach Mango Watermelon Dragonfruit Orange My sincerest appreciation for the potential opportunity Samantha – please know that we’ll happily tackle Arkansas as well if able (even a stacker option:) Sincerely,

Rachel Trotta Rachel Trotta rachel@drinkhoist.com

Erica Wuest Erica Wuest ewuest@iseeinnovation.com

Hi Erica,

That charge will be okay - we don't have a graphic designer on our team so have to outsource.

Would like the blue camo background used (image below).

Logo

Price Callout: $2.49

Bottle Images

Copy Line:
IV-Level Hydration
Subcopy:
Preferred by the U.S. Military

I would like to see this camo background used: www.dropbox.com/s/t9v46qhprhpsztm/HOIST-Camo-Backgrond-BLUE.jpg?dl=0

Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0

Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0

Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0

Show history

Erica Wuest

Hi Rachel, nice to meet you as well!

I’ve got a couple of general questions for you.

Daniel mentioned that you were looking for 100 units of BevBar. What’s the timeframe you’re looking to have these delivered by?

When it comes to the updated artwork, can you provide some specifics on what you’d like to see changed?

Design work does have an additional $300 flat fee that would be added onto your final invoice.

Thanks so much,

Erica Wuest

Operations Specialist

M: 636.675.5208

O: 888.417.2457 x 5626

ewuest@iseeinnovation.com

iseeinnovation.com

Erica Wuest

Hi Erica, Nice to meet you. I don't have a designer, so would love to utilize your art department. I would like the decal to be as large as possible to cover the space. This is the current one we use but would like it to be updated: www.dropbox.com/s/ywvwc02vy46dsfv/Suction Cup Sticker.png?dl=0 Thanks so much!

Erica Wuest

Good morning! I’m so sorry for the delayed response.

We can absolutely work through some decal artwork ideas for the BeverageBar.

The main details we need will be the size of the decal you’re looking to have made. The bridge of the BevBar can hold a decal up to 1.85” x 15.75”.

If you’re wanting to go as big as possible, I would keep it within an 1/4 inch of the border to accommodate for application. The decal can be really any shape you like, as long as it fits within the 1.85” x 15.75” dimensions.

If you have something that is already designed, a PDF with dimensions would be perfect. If the design has not yet been created, then a ballpark of size is all we’ll need to get a base idea.

We also have an incredibly talented Art Director we can connect you with if you’re in need of some assistance on the designing portion.

Let me know what you think!

Erica Wuest

Operations Specialist

M: 636.675.5208

O: 888.417.2457 x 5626

ewuest@iseeinnovation.com

iseeinnovation.com

Erica Wuest

Thank you! Looping in Erica who handles all things decals for us. @Erica, please meet Rachel and Ben. They work with Hoist and are looking to have a decal applied to the BeverageBar. As you can see below, Rachel sent over some info. Can you please let them know what info you would need from them in order to be able to give them a price on 100 decals? If you can give them a price on just the decals as well as a price for the decals+the labor to apply them to the racks prior to shipping that would be great. Thanks so much! Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Hi Daniel, We typically do decals on our racks - can you send me the pricing please? Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0 Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0 Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0 Price Callout: Price TBD - coming soon Copy Line: IV-Level Hydration Preferred by the U.S. Military Please let me know what other info you need to get working!

Erica Wuest

Hi Rachel and Ben. See attached for template as well as more info below. This is what we ask if the client plans to send us art files to print. If we print, the artwork is on an 80lb gloss cover stock that can be inserted into the “bridge” part of the unit (circled in red below). If you want more permanent branding, we can do decal stickers or screen print. If interested in either of those options let me know and we can discuss lead times and pricing. Let me know if you have any questions. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel - I am looping in Rachel, can you facilitate intro to graphic design contact? We have cast majority of assets, merely a matter of providing with simple instruction on layout. Will the stickers ship applied to the mount? Sent from my iPhone

Erica Wuest

I will have an answer for you by end of day. My engineering team is just verifying it will work and don’t want to relay any false info to you. Stay tuned. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel – let me know if the Beverage Bar option will hold our units , see below as that is the Buyer’s preference.

Erica Wuest

Let’s go with the Beverage Bar. That fits 6 vs 5 and should fit our cold vault doors Thanks!

Erica Wuest

That’s fantastic Samantha! We will be ready!! Working on the paperwork as we speak and hope to have back over shortly. On the Suction Mounts, we will likely order from iSee. Of these three options, which is to your liking? We of course will provide the Creative Layout for your approval as well once finished. APEX Vault - iseeinnovation.com/product/apex-cooler-door-rack-display-2/ Beverage Bar - iseeinnovation.com/product/beverage-bar-suction-cup-cooler-display/ PowerBar - iseeinnovation.com/product/powerbar/

Erica Wuest

Good Morning Ben and Adam, hopefully you both had a great 4th of July! Below is the list of stores where the suction cup is authorized for September and October only. Please fill out a PIF (attached) for the top 2 flavors only. Please also fill out the powerpoint 1 pager we can send to stores. The suction cup will be on the BODYARMOR door, handle height. We will communicate to stores a couple weeks out to give them a heads up. Thank you

Store Number	Address	City	State	Zip	Market	Store Type
0305	3033 8th Avenue	Evans	Colorado	80620	FRONT RANGE COLORADO	Marketplace
0308	7450 Federal Blvd	Westminster	Colorado	80030	DENVER	Marketplace
0313	5480 E. 120th Ave.	Thornton	Colorado	80241	DENVER	5K
0316	2999 Bonanza Dr	Erie	Colorado	80516	DENVER	5K
0319	18465 W. Colfax Avenue	Golden	Colorado	80401	DENVER	Marketplace
0320	250 E 136th Avenue	Thornton	Colorado	80241	DENVER	Marketplace
0321	237 E 120th Ave	Thornton	Colorado	80233	DENVER	Marketplace
0325	11505 W Belleview Avenue	Littleton	Colorado	80127	DENVER	Marketplace
0329	450 S. Santa Fe Drive	Denver	Colorado	80223	DENVER	Marketplace
0332	4720 N. Tower Road	Denver	Colorado	80249	DENVER	Marketplace
0335	16351 Green Valley Ranch Blvd	Denver	Colorado	80239	DENVER	Marketplace
0643	3802 North Nevada Avenue	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0649	1808 Democracy Pt.	Colorado Springs	Colorado	80908	COLORADO SPRINGS	Marketplace
0650	17970 Knoll Wood DR	Monument	Colorado	80132	COLORADO SPRINGS	5K
0657	2190 Vickers Drive	Colorado Springs	Colorado	80918	COLORADO SPRINGS	5K
0658	6125 Barnes Rd	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0659	9665 Prominent Point	Colorado Springs	Colorado	80924	COLORADO SPRINGS	5K
0661	3525 Spectrum Air Way	Colorado Springs	Colorado	80911	COLORADO SPRINGS	Marketplace
0663	5771 N Carefree Cir	Colorado Springs	Colorado	80917	COLORADO SPRINGS	5K
0665	1206 Interquest Pkwy	Colorado Springs	Colorado	80921	COLORADO SPRINGS	5K
0667	7375 Duryea Rd	Colorado Springs	Colorado	80923	COLORADO SPRINGS	5K
0668	3091 N Chestnut ST	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0669	6735 N Carefree Cir	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0670	8050 Fountain Mesa Rd	Fountain	Colorado	80817	COLORADO SPRINGS	5K
0672	3025 Hancock Expy	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0673	620 East Fillmore Street	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0674	1021 S Neveda Ave.	Colorado Springs	Colorado	80903	COLORADO SPRINGS	5K
0676	2588 Airport Road	Colorado Springs	Colorado	80910	COLORADO SPRINGS	5K
0684	2422 Research Parkway	Colorado Springs	Colorado	80920	COLORADO SPRINGS	Marketplace
0685	6615 Dalby Drive	Colorado Springs	Colorado	80923	COLORADO SPRINGS	Marketplace
0686	2410 N Academy Blvd	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0687	525 Wooten Road	Colorado Springs	Colorado	80915	COLORADO SPRINGS	Marketplace
0689	4512 Austin Bluffs Parkway	Colorado Springs	Colorado	80918	COLORADO SPRINGS	Marketplace
0690	1450 Garden of the Gods Rd	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0693	441 Flyway Pt	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0697	361 N Union Blvd	Colorado Springs	Colorado	80909	COLORADO SPRINGS	Marketplace
0922	120 E 26th St	Rifle	Colorado	81650	WESTERN COLORADO	5K
0939	5112 East Bromley Lane	Brighton	Colorado	80603	DENVER	Marketplace
0942	6503 29th Street	Greeley	Colorado	80634	FRONT RANGE COLORADO	5K
0948	55 Lusher Ct	Frisco	Colorado	80443	WESTERN COLORADO	5K
0949	375 E Main Street	Windsor	Colorado	80550	FRONT RANGE COLORADO	Marketplace
0994	4330 Clydesdale Pkwy	Loveland	Colorado	80538	FRONT RANGE COLORADO	Marketplace
0995	1600 E Eisenhower Blvd	Loveland	Colorado	80537	FRONT RANGE COLORADO	5K
1903	700 Victory Way East	Craig	Colorado	81625	WESTERN COLORADO	Marketplace
1904	230 West Jefferson Avenue	Hayden	Colorado	81639	WESTERN COLORADO	Marketplace
2303	3253 S. Parker Road	Denver	Colorado	80014	DENVER	Marketplace
2306	14725 West 84th Place	Arvada	Colorado	80005	DENVER	Marketplace
2310	3432 Clear Creek Drive	Wheat Ridge	Colorado	80401	DENVER	Marketplace
2312	2700 S Havana St	Aurora	Colorado	80014	DENVER	Marketplace
2315	7995 Sheridan Blvd	Arvada	Colorado	80003	DENVER	Marketplace
2319	11901 E. Arapahoe Rd	Centennial	Colorado	80112	DENVER	Marketplace
4923	705 Taughenbaugh Blvd	Rifle	Colorado	81650	WESTERN COLORADO	5K




<image011.png>	Samantha Overmohle Director of Category Management, Beverages 515-457-6015 1459 Grand Ave, Des Moines, Iowa 50309-3005 kumandgo.com
Please consider the environment before printing this email. CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. Please note that while we scan all emails for viruses, we cannot guarantee that any email is virus-free.

Erica Wuest

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. If you are unsure, please check with IT Security. Samantha – beyond appreciative for you taking the time to connect with Adam & I this morning. Per our conversation, we are thrilled with the prospect of testing within Colorado via DSD (Eagle Rock) come Sept/Oct. While not “high-season” for Isotonic we have great confidence, only ask that velocity metrics be gauged on Fall expectation vs. Summer. Allow me to layout a couple components below- • Delivered Case Cost of $16.85 • 50% margin at SRP of $2.79 • Future 2 for $4.50 Everyday with 40% at $16.30 case cost • HOIST to provide Suction Mounts for all stores within the state • Suggested SKU rank – ideally all 6 setup in system for suction test , enabling us to define ideal set for future POG Blue Raspberry Strawberry Lemonade Peach Mango Watermelon Dragonfruit Orange My sincerest appreciation for the potential opportunity Samantha – please know that we’ll happily tackle Arkansas as well if able (even a stacker option:) Sincerely,

Dbernstein Daniel Bernstein dbernstein@iseeinnovation.com

Erica Wuest Erica Wuest ewuest@iseeinnovation.com Rachel Trotta Rachel Trotta rachel@drinkhoist.com

Ben Schmidt Ben Schmidt ben@drinkhoist.com

Hi Rachel,
Just wanted to jump in here real quick. Had a brief chat with Erica and while we can certainly do a decal for this, wanted to let you know that the Beverage Bar doesn’t particularly lend itself very well for a decal. It has holes and squares punched out of the plastic in the area where the decal would be applied (see red circled areas below) making it hard to apply evenly. There are also little notches (circled in blue below) that would make it hard for our warehouse to apply these quickly which would drive up labor cost.
I just wanted to make you aware of these concerns.
Given these, we would recommend going with a printed insert but if you still want to explore the decal let us know and we can certainly continue down that route.
My apologies for not making this recommendation sooner. While decals are something that can generally be applied to a lot of our units easily, I overlooked the complexities a decal creates on the BeverageBar unit specifically.
Let us know your thoughts on how to move forward.
-Daniel

Daniel Bernstein
Senior Sales Representative
314-614-0140
dbernstein@iseeinnovation.com

Show history

Erica Wuest

Hi Rachel, nice to meet you as well! I’ve got a couple of general questions for you. Daniel mentioned that you were looking for 100 units of BevBar. What’s the timeframe you’re looking to have these delivered by? When it comes to the updated artwork, can you provide some specifics on what you’d like to see changed? Design work does have an additional $300 flat fee that would be added onto your final invoice. Thanks so much,

Erica Wuest Operations Specialist M: 636.675.5208 O: 888.417.2457 x 5626 ewuest@iseeinnovation.com iseeinnovation.com

Erica Wuest

Hi Erica, Nice to meet you. I don't have a designer, so would love to utilize your art department. I would like the decal to be as large as possible to cover the space. This is the current one we use but would like it to be updated: www.dropbox.com/s/ywvwc02vy46dsfv/Suction Cup Sticker.png?dl=0 Thanks so much!

Erica Wuest

Good morning! I’m so sorry for the delayed response. We can absolutely work through some decal artwork ideas for the BeverageBar. The main details we need will be the size of the decal you’re looking to have made. The bridge of the BevBar can hold a decal up to 1.85” x 15.75”. If you’re wanting to go as big as possible, I would keep it within an 1/4 inch of the border to accommodate for application. The decal can be really any shape you like, as long as it fits within the 1.85” x 15.75” dimensions. If you have something that is already designed, a PDF with dimensions would be perfect. If the design has not yet been created, then a ballpark of size is all we’ll need to get a base idea. We also have an incredibly talented Art Director we can connect you with if you’re in need of some assistance on the designing portion. Let me know what you think!

Erica Wuest Operations Specialist M: 636.675.5208 O: 888.417.2457 x 5626 ewuest@iseeinnovation.com iseeinnovation.com

Erica Wuest

Thank you! Looping in Erica who handles all things decals for us. @Erica, please meet Rachel and Ben. They work with Hoist and are looking to have a decal applied to the BeverageBar. As you can see below, Rachel sent over some info. Can you please let them know what info you would need from them in order to be able to give them a price on 100 decals? If you can give them a price on just the decals as well as a price for the decals+the labor to apply them to the racks prior to shipping that would be great. Thanks so much! Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Hi Daniel, We typically do decals on our racks - can you send me the pricing please? Brand guidelines: www.dropbox.com/s/jw1m6hq5f5l55xy/HOIST-Brand-Guide-2020.pdf?dl=0 Logos: www.dropbox.com/sh/6l53lmgb08sopwk/AACm-b-f0FAV80NAl4hU61A-a?dl=0 Bottle Images (Please use Blue Raspberry, Strawberry Lemonade and Peach Mango): www.dropbox.com/sh/5p2nk0ih65i94e8/AADuwL9vrGUvsAuHNSBc0REHa?dl=0 Price Callout: Price TBD - coming soon Copy Line: IV-Level Hydration Preferred by the U.S. Military Please let me know what other info you need to get working!

Erica Wuest

Hi Rachel and Ben. See attached for template as well as more info below. This is what we ask if the client plans to send us art files to print. If we print, the artwork is on an 80lb gloss cover stock that can be inserted into the “bridge” part of the unit (circled in red below). If you want more permanent branding, we can do decal stickers or screen print. If interested in either of those options let me know and we can discuss lead times and pricing. Let me know if you have any questions. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel - I am looping in Rachel, can you facilitate intro to graphic design contact? We have cast majority of assets, merely a matter of providing with simple instruction on layout. Will the stickers ship applied to the mount? Sent from my iPhone

Erica Wuest

I will have an answer for you by end of day. My engineering team is just verifying it will work and don’t want to relay any false info to you. Stay tuned. Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Erica Wuest

Daniel – let me know if the Beverage Bar option will hold our units , see below as that is the Buyer’s preference.

Erica Wuest

Let’s go with the Beverage Bar. That fits 6 vs 5 and should fit our cold vault doors Thanks!

Erica Wuest

That’s fantastic Samantha! We will be ready!! Working on the paperwork as we speak and hope to have back over shortly. On the Suction Mounts, we will likely order from iSee. Of these three options, which is to your liking? We of course will provide the Creative Layout for your approval as well once finished. APEX Vault - iseeinnovation.com/product/apex-cooler-door-rack-display-2/ Beverage Bar - iseeinnovation.com/product/beverage-bar-suction-cup-cooler-display/ PowerBar - iseeinnovation.com/product/powerbar/

Erica Wuest

Good Morning Ben and Adam, hopefully you both had a great 4th of July! Below is the list of stores where the suction cup is authorized for September and October only. Please fill out a PIF (attached) for the top 2 flavors only. Please also fill out the powerpoint 1 pager we can send to stores. The suction cup will be on the BODYARMOR door, handle height. We will communicate to stores a couple weeks out to give them a heads up. Thank you

Store Number	Address	City	State	Zip	Market	Store Type
0305	3033 8th Avenue	Evans	Colorado	80620	FRONT RANGE COLORADO	Marketplace
0308	7450 Federal Blvd	Westminster	Colorado	80030	DENVER	Marketplace
0313	5480 E. 120th Ave.	Thornton	Colorado	80241	DENVER	5K
0316	2999 Bonanza Dr	Erie	Colorado	80516	DENVER	5K
0319	18465 W. Colfax Avenue	Golden	Colorado	80401	DENVER	Marketplace
0320	250 E 136th Avenue	Thornton	Colorado	80241	DENVER	Marketplace
0321	237 E 120th Ave	Thornton	Colorado	80233	DENVER	Marketplace
0325	11505 W Belleview Avenue	Littleton	Colorado	80127	DENVER	Marketplace
0329	450 S. Santa Fe Drive	Denver	Colorado	80223	DENVER	Marketplace
0332	4720 N. Tower Road	Denver	Colorado	80249	DENVER	Marketplace
0335	16351 Green Valley Ranch Blvd	Denver	Colorado	80239	DENVER	Marketplace
0643	3802 North Nevada Avenue	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0649	1808 Democracy Pt.	Colorado Springs	Colorado	80908	COLORADO SPRINGS	Marketplace
0650	17970 Knoll Wood DR	Monument	Colorado	80132	COLORADO SPRINGS	5K
0657	2190 Vickers Drive	Colorado Springs	Colorado	80918	COLORADO SPRINGS	5K
0658	6125 Barnes Rd	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0659	9665 Prominent Point	Colorado Springs	Colorado	80924	COLORADO SPRINGS	5K
0661	3525 Spectrum Air Way	Colorado Springs	Colorado	80911	COLORADO SPRINGS	Marketplace
0663	5771 N Carefree Cir	Colorado Springs	Colorado	80917	COLORADO SPRINGS	5K
0665	1206 Interquest Pkwy	Colorado Springs	Colorado	80921	COLORADO SPRINGS	5K
0667	7375 Duryea Rd	Colorado Springs	Colorado	80923	COLORADO SPRINGS	5K
0668	3091 N Chestnut ST	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0669	6735 N Carefree Cir	Colorado Springs	Colorado	80922	COLORADO SPRINGS	5K
0670	8050 Fountain Mesa Rd	Fountain	Colorado	80817	COLORADO SPRINGS	5K
0672	3025 Hancock Expy	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0673	620 East Fillmore Street	Colorado Springs	Colorado	80907	COLORADO SPRINGS	5K
0674	1021 S Neveda Ave.	Colorado Springs	Colorado	80903	COLORADO SPRINGS	5K
0676	2588 Airport Road	Colorado Springs	Colorado	80910	COLORADO SPRINGS	5K
0684	2422 Research Parkway	Colorado Springs	Colorado	80920	COLORADO SPRINGS	Marketplace
0685	6615 Dalby Drive	Colorado Springs	Colorado	80923	COLORADO SPRINGS	Marketplace
0686	2410 N Academy Blvd	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0687	525 Wooten Road	Colorado Springs	Colorado	80915	COLORADO SPRINGS	Marketplace
0689	4512 Austin Bluffs Parkway	Colorado Springs	Colorado	80918	COLORADO SPRINGS	Marketplace
0690	1450 Garden of the Gods Rd	Colorado Springs	Colorado	80907	COLORADO SPRINGS	Marketplace
0693	441 Flyway Pt	Colorado Springs	Colorado	80916	COLORADO SPRINGS	Marketplace
0697	361 N Union Blvd	Colorado Springs	Colorado	80909	COLORADO SPRINGS	Marketplace
0922	120 E 26th St	Rifle	Colorado	81650	WESTERN COLORADO	5K
0939	5112 East Bromley Lane	Brighton	Colorado	80603	DENVER	Marketplace
0942	6503 29th Street	Greeley	Colorado	80634	FRONT RANGE COLORADO	5K
0948	55 Lusher Ct	Frisco	Colorado	80443	WESTERN COLORADO	5K
0949	375 E Main Street	Windsor	Colorado	80550	FRONT RANGE COLORADO	Marketplace
0994	4330 Clydesdale Pkwy	Loveland	Colorado	80538	FRONT RANGE COLORADO	Marketplace
0995	1600 E Eisenhower Blvd	Loveland	Colorado	80537	FRONT RANGE COLORADO	5K
1903	700 Victory Way East	Craig	Colorado	81625	WESTERN COLORADO	Marketplace
1904	230 West Jefferson Avenue	Hayden	Colorado	81639	WESTERN COLORADO	Marketplace
2303	3253 S. Parker Road	Denver	Colorado	80014	DENVER	Marketplace
2306	14725 West 84th Place	Arvada	Colorado	80005	DENVER	Marketplace
2310	3432 Clear Creek Drive	Wheat Ridge	Colorado	80401	DENVER	Marketplace
2312	2700 S Havana St	Aurora	Colorado	80014	DENVER	Marketplace
2315	7995 Sheridan Blvd	Arvada	Colorado	80003	DENVER	Marketplace
2319	11901 E. Arapahoe Rd	Centennial	Colorado	80112	DENVER	Marketplace
4923	705 Taughenbaugh Blvd	Rifle	Colorado	81650	WESTERN COLORADO	5K




<image011.png>	Samantha Overmohle Director of Category Management, Beverages 515-457-6015 1459 Grand Ave, Des Moines, Iowa 50309-3005 kumandgo.com
Please consider the environment before printing this email. CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message. Please note that while we scan all emails for viruses, we cannot guarantee that any email is virus-free.

Erica Wuest

CAUTION: This email originated from outside of the organization. Do not click links or open attachments unless you recognize the sender and know the content is safe. If you are unsure, please check with IT Security. Samantha – beyond appreciative for you taking the time to connect with Adam & I this morning. Per our conversation, we are thrilled with the prospect of testing within Colorado via DSD (Eagle Rock) come Sept/Oct. While not “high-season” for Isotonic we have great confidence, only ask that velocity metrics be gauged on Fall expectation vs. Summer. Allow me to layout a couple components below- • Delivered Case Cost of $16.85 • 50% margin at SRP of $2.79 • Future 2 for $4.50 Everyday with 40% at $16.30 case cost • HOIST to provide Suction Mounts for all stores within the state • Suggested SKU rank – ideally all 6 setup in system for suction test , enabling us to define ideal set for future POG Blue Raspberry Strawberry Lemonade Peach Mango Watermelon Dragonfruit Orange My sincerest appreciation for the potential opportunity Samantha – please know that we’ll happily tackle Arkansas as well if able (even a stacker option:) Sincerely,

Ben Schmidt Ben Schmidt ben@drinkhoist.com

dbernstein@iseeinnovation.com dbernstein@iseeinnovation.com dbernstein@iseeinnovation.com

Erica Wuest Erica Wuest ewuest@iseeinnovation.com Rachel Trotta Rachel Trotta rachel@drinkhoist.com

I see the issue on decal - it won’t look right with all the cutouts. Does the printed insert slide within the display area? I really want to have the signage component , is the 5 unit piece better suited?

Hate to lose a bottle in that execution is the biggest issue in field.

Sent from my iPad

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Hi Rachel, Just wanted to jump in here real quick. Had a brief chat with Erica and while we can certainly do a decal for this, wanted to let you know that the Beverage Bar doesn’t particularly lend itself very well for a decal. It has holes and squares punched out of the plastic in the area where the decal would be applied (see red circled areas below) making it hard to apply evenly. There are also little notches (circled in blue below) that would make it hard for our warehouse to apply these quickly which would drive up labor cost. I just wanted to make you aware of these concerns. Given these, we would recommend going with a printed insert but if you still want to explore the decal let us know and we can certainly continue down that route. My apologies for not making this recommendation sooner. While decals are something that can generally be applied to a lot of our units easily, I overlooked the complexities a decal creates on the BeverageBar unit specifically. Let us know your thoughts on how to move forward. -Daniel

Daniel Bernstein Senior Sales Representative 314-614-0140 dbernstein@iseeinnovation.com

Hi Rachel, nice to meet you as well! I’ve got a couple of general questions for you. Daniel mentioned that you were looking for 100 units of BevBar. What’s the timeframe you’re looking to have these delivered by? When it comes to the updated artwork, can you provide some specifics on what you’d like to see changed? Design work does have an additional $300 flat fee that would be added onto your final invoice. Thanks so much,

Erica Wuest Operations Specialist M: 636.675.5208 O: 888.417.2457 x 5626 ewuest@iseeinnovation.com iseeinnovation.com

Hi Erica, Nice to meet you. I don't have a designer, so would love to utilize your art department. I would like the decal to be as large as possible to cover the space. This is the current one we use but would like it to be updated: www.dropbox.com/s/ywvwc02vy46dsfv/Suction Cup Sticker.png?dl=0 Thanks so much!

Good morning! I’m so sorry for the delayed response. We can absolutely work through some decal artwork ideas for the BeverageBar. The main details we need will be the size of the decal you’re looking to have made. The bridge of the BevBar can hold a decal up to 1.85” x 15.75”. If you’re wanting to go as big as possible, I would keep it within an 1/4 inch of the border to accommodate for application. The decal can be really any shape you like, as long as it fits within the 1.85” x 15.75” dimensions. If you have something that is already designed, a PDF with dimensions would be perfect. If the design has not yet been created, then a ballpark of size is all we’ll need to get a base idea. We also have an incredibly talented Art Director we can connect you with if you’re in need of some assistance on the designing portion. Let me know what you think!

Erica Wuest Operations Specialist M: 636.675.5208 O: 888.417.2457 x 5626 ewuest@iseeinnovation.com iseeinnovation.com